
Quality. Tradition. Responsibility.
Since 1925
A company with heart
About VOSSEN
Based in Jennersdorf, Austria, VOSSEN is one of the leading terry towel manufacturers in Europe. Beautiful quality towels have been produced in the heart of Europe for almost 60 years. Every year, several tons of raw yarn are processed into beautiful terry towels in a state-of-the-art production facility. At VOSSEN, we attach great importance to quality, innovation, international designs and ecological compatibility. The revolutionary AIRpillow technology gives all VOSSEN towels their unique quality.
250
Employees & Staff
5,3
Millions of products annually
*VOSSEN terry towels could be used to wrap the earth around 30 times.
From the past into the future



In 1925, company founder Burghardt VOSSEN was the first to turn terry towelling, a luxury fabric at the time, into an affordable everyday item. He was also responsible for the innovation of the house and bathrobe made of terry towelling. He thus laid the foundation for the success story of VOSSEN, which today exports high-quality towels, bathrobes and bath rugs to over 45 countries around the world. Since 2004, VOSSEN has been wholly owned by the Linz Textil Group.
Today, around 100 years after it was founded, VOSSEN is still a major player and, above all, an important employer in the region. More than 250 people are employed at the Jennersdorf site and put their heart and soul into pursuing the vision of company founder Burghardt Vossen, which continues to this day.
Towels with value, sustainable and durable quality textiles that our customers will enjoy for many years to come - that's what VOSSEN stands for. And our vision? To bring our products from our production facility, which is located in the middle of a nature park, out into the whole world. Every year, more than 5 million highly exclusive VOSSEN products - including towels, bath towels, bathrobes and bath rugs - go out into the world.
Every success is just an incentive to do even better in the future.
We are one of the most modern textile companies in Austria and we are proud of that.
The world of tomorrow is created by the decisions we make today. With VOSSEN WeCare, we are consciously making it more sustainable.
The innovations
Vossen Quality
AirPillow Technology
Thanks to the innovative AirPillow technology, the towelling loops stand upright and form fine air cushions between the loops. This ensures noticeably more fluffiness, exceptional softness and significantly higher absorbency - for a particularly gentle feel on the skin.
The difference to conventional towels?
More volume, more comfort, more well-being - VOSSEN makes the difference.
Discover Vossenquality

Conventional towels

Vossen towels

Video
Fancy more?
Find out more about VOSSEN now
100 years of VOSSEN
Join us on a journey through a century of innovation, tradition and humanity.
We Care - Sustainability
We Care - is our corporate philosophy in action
Production process
Because every step counts - from raw material to product
Factory tour
Experience first-hand how quality is created.
Join us on a journey through a century of innovation, tradition and humanity.
We Care - is our corporate philosophy in action
Because every step counts - from raw material to product
Experience first-hand how quality is created.