Quality. Tradition. Responsibility.
Since 1925
A company with heart
About VOSSEN
Based in Jennersdorf, Austria, VOSSEN is one of the leading terry towel manufacturers in Europe. Beautiful quality towels have been produced in the heart of Europe for almost 60 years. Every year, several tons of raw yarn are processed into beautiful terry towels in a state-of-the-art production facility. At VOSSEN, we attach great importance to quality, innovation, international designs and ecological compatibility. The revolutionary AIRpillow technology gives all VOSSEN towels their unique quality.
250
Employees & Staff
5,3
Millions of products annually
*VOSSEN terry towels could be used to wrap the earth around 30 times.
MARKET LEADER IN EUROPE
From the past into the future
In 1925, company founder Burghardt VOSSEN was the first to turn terry towelling, a luxury fabric at the time, into an affordable everyday item. He was also responsible for the innovation of the house and bathrobe made of terry towelling. He thus laid the foundation for the success story of VOSSEN, which today exports high-quality towels, bathrobes and bath rugs to over 45 countries around the world. Since 2004, VOSSEN has been wholly owned by the Linz Textil Group.
Today, around 100 years after it was founded, VOSSEN is still a major player and, above all, an important employer in the region. More than 250 people are employed at the Jennersdorf site and put their heart and soul into pursuing the vision of company founder Burghardt Vossen, which continues to this day.
Towels with value, sustainable and durable quality textiles that our customers will enjoy for many years to come - that's what VOSSEN stands for. And our vision? To bring our products from our production facility, which is located in the middle of a nature park, out into the whole world. Every year, more than 5 million highly exclusive VOSSEN products - including towels, bath towels, bathrobes and bath rugs - go out into the world.
Every success is just an incentive to do even better in the future.
We are one of the most modern textile companies in Austria and we are proud of that.
The world of tomorrow is created by the decisions we make today. With VOSSEN WeCare, we are consciously making it more sustainable.
The innovations
The invention of the terry bathrobe
The housecoat itself dates back to the 18th century. Usually made of silk, it was primarily worn by the master of the house and was used to receive guests in style.
In 1951, Burghardt Vossen came up with the idea of producing the first bathrobe made of high-quality terry towelling and promptly registered this innovation as a patent - and the success story of the terry towelling bathrobe began!
AirPillow Technology
Thanks to the innovative AirPillow technology, the towelling loops stand upright and form fine air cushions between the loops. This ensures noticeably more fluffiness, exceptional softness and significantly higher absorbency - for a particularly soft feeling on the skin.
The world's first certified vegan towel
When VOSSEN launched the world's first certified vegan towel in 2019, it caused a great deal of surprise - even questions such as "Can you eat vegan towels?" made the rounds. Many people were unaware that towels also contain animal ingredients, for example in dyes or plasticizers. A lot has happened since then - all VOSSEN product categories, from classic towels to bath rugs, are now completely vegan.
Vossen Everyarn
Thinking and living sustainably - this has long been the guiding principle of our business activities. In order to give something back to nature, we have developed our high-quality yarn EVERYARN - in which the precious yarn remnants from textile production are carefully reintegrated and spun into new yarn. In this way, we create a natural cycle that draws from nature and preserves its treasures for the future.
Yes, we hemp!
Hemp is currently finding its way into all areas of life. Because hemp is the eco-plant par excellence - it is fast-growing and requires little water in cultivation. We have used this special fiber for the first time in our BALANCE collection and are thrilled because hemp absorbs moisture particularly well, dries very quickly and also has an antibacterial effect.
Back to earth
In all our decisions, we think about TOMORROW - about a future worth living for generations to come. This thought gave rise to our new TOMORROW collection: the first biodegradable collection from our company. Its natural fibers decompose at the end of their life cycle by microorganisms in the soil to CO₂, water, salts and biomass - and thus return to nature.
Lifetime color guarantee
Thanks to our environmentally friendly cold block dyeing process, in which our towels "rest" together in the dye for up to 48 hours, we guarantee lifelong color fastness for all our terry products.
Vossen Quality
AirPillow Technology
Thanks to the innovative AirPillow technology, the towelling loops stand upright and form fine air cushions between the loops. This ensures noticeably more fluffiness, exceptional softness and significantly higher absorbency - for a particularly gentle feel on the skin.
The difference to conventional towels?
More volume, more comfort, more well-being - VOSSEN makes the difference.
Discover Vossenquality
Conventional towels
Vossen towels
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100 years of VOSSEN
Join us on a journey through a century of innovation, tradition and humanity.
We Care - Sustainability
We Care - is our corporate philosophy in action
Production process
Because every step counts - from raw material to product
Factory tour
Experience first-hand how quality is created.
Join us on a journey through a century of innovation, tradition and humanity.
We Care - is our corporate philosophy in action
Because every step counts - from raw material to product
Experience first-hand how quality is created.
