The premium brand VOSSEN celebrates its 100th anniversary in 2025 and is Europe's expert in the terry towel market when it comes to high-quality, fluffy, colorful and, above all, sustainably produced towels and terry towels. For generations, VOSSEN terry products have accompanied people in the small and big moments of their lives.
From the first soft towel for newborns to many cuddly moments in everyday life to soothing care in old age. VOSSEN towels are always so much more than just practical companions - they provide a sense of security, comfort and well-being. Over the last 100 years, VOSSEN has experienced many ups and downs and has continued to develop. Driven by a spirit of innovation and guided by a vision for a better future, the VOSSEN brand now shines like no other in the home textiles segment.
100 years ago - on May 6, 1925 - company founder Burghardt Vossen had the vision of making the then still luxurious towels an affordable product for everyone. It was he who turned a small weaving mill in Gütersloh, Germany, into a global corporation and made it the market leader for terry towels in Europe. An important milestone in the VOSSEN success story was the invention of the house and bathrobe made of terry cloth, which Burghardt Vossen patented in 1951. At its peak, VOSSEN employed 3,500 people. The company grew rapidly and additional sites were founded in Germany, internationally even in Mauritius and in 1961 in Jennersdorf, Austria. The production site in Jennersdorf is where the VOSSEN heart still beats today.
